Friday, February 17, 2006
Review: Search Marketing Strategies by James Colburn
About a month ago I received a book from Elsevier publishing entitled "Search Marketing Strategies" written by James Colburn. I often receive books to review but rarely have time to go through them in any real depth because there's just not enough time in the day.Right now I have 4 books I'm reading when I can catch my breath. Here's the list for those of you that care.
1.) The Singularity is Near by Ray Kurzweil: great book and Renee hooked me up with an autographed copy from the man himself. All of you geeks out there know Ray's the man when it comes to AI. I'll post bits and pieces of my thoughts on this book over the next year.
2.) The Pebble And The Avalanche by Moshe Yudkowsky: Again, Moshe himself hooked me up with an autographed copy of his book. Now this book is much easier for me to understand than Ray's but that's to be expected. Moshe really does a fantastic job about breaking down revolutionary changes in our world into the often tiny pieces that caused these revolutions. It's a must read for any technology entrepreneur, especially if you're a would be Web 2.0 type. You must master your industry and know which pieces of data you need to thoroughly understand as each relates to the whole. Moshe is much more readable than I and he says it a lot better so go buy his book.
3.) Marketing Due Diligence by Malcolm McDonald, Brian Smith and Keith Ward: I have yet to really get into this one yet but that's just because there's not enough time in the day. The book does discuss knowing what marketing metrics are important and which ones you can ignore when determining the success of your marketing campaign. It's a bit more of a college texbook than a hands on manual to build a marketing plan for your business but it's a good book none-the-less.
Back to my review of Search Marketing Strategies
I found the book to be quite informative. It's the kind of book you can use as a reference and if you're looking at implementing a ppc or seo or paid inclusion search engine marketing program then you'll be wise to have this book in your arsenal. Whether you want to increase your search marketing IQ during moments of being temporarily indisposed or if you want to read it cover to cover. It's full of good information about the elements that really matter to your campaign and breaks it down based on the desired outcome. So whether your looking to implement a branding campaign, generate leads, sell product or just drive traffic, the tactics are there as well as a description of which engines to use for each type of campaign by industry.
Anyway, it's a good book so I say if you're in that market then you should definitely buy it. Even if you think you're too smart to learn anything new about seo or ppc, trust me, nobody's that smart.
Posted By Jason Dowdell at 03:37 PM
Permanent Link: Review: Search Marketing Strategies by James Colburn
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