Friday, August 19, 2005
My Wife On Reality Advertising
Yesterday my wife sent me an IM telling me that she took a stab at writing a piece on marketing and advertising and she was sure it was awful. When I slowed down enough to read it last night I was pleasantly surprised at how wrong she was. Her piece was actually great [although I did give her a hard time about the typos - as she does to me all the time]. I'll snag a few snippets from her post and encourage you to visit her blog and leave a comment... She lives on comments, really, she loves it when she gets comments on her posts. So leave lots of em.Shannon Dowdell on Reality Advertising About Real Women
I am delving into my Husbands world of advertising and marketing with this post because I am just so impressed with this new trend of using "real women" and "real beauty" in advertising. It peaked in my interest while reading this article in the NY Times.
It is no secret that Dove has started a massive campaign with their "Real Beauty" advertising and it is about time. How long have we been subjected to ads featuring stick thin, beautifully coifed women who have no idea what it is like to scrape dried up poop off a wall or pray that no none sees you with vomit all over your shirt because of course you packed an extra outfit for the baby, but a clean shirt for you...that is a luxury? What surprised me was when i went to the Dove website and found thelink for The Dove Self Esteem Fund. In the US, the DSEF is partnering with the Girl Scouts "to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves." How great is that?
One thing I liked about her post was how thorough she was with why she likes where these advertising campaigns are going... I'm usually too busy / lazy to be thorough but she's done well.
Now go read the full story on her blog. Oh yeah, visit her flickr photos as well since she updates her's more often than I update mine.
Posted By Jason Dowdell at 10:38 AM
Permanent Link: My Wife On Reality Advertising
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