Tuesday, August 23, 2005

Google Suggested Results Snippets

So Matt Cutts points to a new UI feature of Google where [for a small number of sites] Google is algorithmically returning important snippets [or sections of a site] that a user may be interested in. I personally like the feature and find it to be quite helpful.

From a marketing perspective it gives weight to the [use a subdomain for a corporate blog instead of a completely different url] because if the blog is a subdomain, there is a chance it will be returned in the Snippets beneath your url and increase your click through ratio in the natural results. The blog doesn't have to be on a subdomain in order to be returned in the snippets results but it makes it easier for Google to verify the subdomain is actually part of the main site.

Update: I noticed this behaviour last week and it appears that Google has removed links to a company's blog from it's suggested snippets and is returning that as a separate result below the actual initial results. Do a search for flickr in Google and you'll see the flickr blog show up as the second result, after all of the snippets.

By Jason Dowdell at 11:31 AM | Comments (0)

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