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Tuesday, August 23, 2005

Billboard Spam - Coming To A City Near You

So billboards are suppose to be able to beam a message to your cell phone as you walk by. Supposedly you'll be asked whether or not you want to accept the message but where I come from we call that SPAM! Here's the post from SmartMobs.

""Ignoring adverts is about to get a lot tougher with the development of billboards and advertising posters that use Bluetooth to beam video ads direct to passing cellphones",New Scientist reports."As people walk past the posters they receive a message on their phone asking them if they wish to accept the advert.If they do,they can receive movies, animations,music or still images further promoting the advertised product".Six London railway stations have recently had trials of the system called BlueCasting."Poster locations for rock band Coldplay’s new album offered to beam further promotional material,including song clips from the album,to the phones of passers-by.The posters detected 87,000 Bluetooth phones over a two week period,of which about 17% were willing to download the clip"."

By Jason Dowdell at 10:00 AM | Comments (0)

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