Tuesday, August 09, 2005

Back To School Ad Spend and Become.com

My boys over at Become.com are offering a deal where advertisers get half of their ad spend [cpc] back for the month of august. It's already August 9th so if you're interested you better get on board now.

MarketingVox has a bit more as do a few other places.

"Credit can be taken in cash or used for future campaigns. Cost-per-click rates for the site range from $.10 to $.40, depending on the category. Ad units are made up of individual product listings based on a data feed provided by each merchant, with paid product listings on the right-hand side of the page in each search. The 50-percent-off promotion seeks to introduce advertisers to the site while it's still in beta."

Sounds like a pretty good back to school ad campaign if you ask me. With most of the nation's kids going back to school this week and next week you better get your spend on.

In the ClickZ story, Greg Haslam is quoted quite often. For those of you who don't know Greg, he was formerly with NexTag and is now doing bizdev stuff at Become. In recent months NexTag has been hemoraging some pretty sharp folks. I know of 3 off the top of my head and there are several others. I guess that's what happens when you get big though, can't keep everybody happy all the time.

Posted By Jason Dowdell at 03:44 PM
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