Saturday, July 09, 2005
Wendys Menu Offers More Choices
So Shannon and I were watching a tv movie this afternoon and a commercial for the Wendys fast food chain came on. It was a guy with MEPS, Multiple Eating Personality Syndrome.
Here's the Scene
Guy steps up to the counter at Wendys and can't decide what to order. Why you ask, well Wendy's allows you to decide which side item you'd like to accompany your sandwich. You can choose from a potato, chili, french fries, a side salad and a few other items. So once the patron gets to the counter he starts doing a bunch of different voices because he can't decide which side item to order. I don't remember all of them but I do remember him trying to order a bake potato in a southern draw... Needless to say it was pretty funny.
Then Shannon commented about how Wendys commercials have gotten funnier since Dave Thomas died. Her explanation was based on the fact that he was in the vast majority of the commercials before he died. But she said she'd bet money that the commercials featuring him had his face superimposed on a different body.
After Shannon's speculations about Dave Thomas' body doubles and thinking about how Wendys commercials are fairly funny now, I started thinking about fast food menu combinations. Most people don't know this but the art of coming up with a new item for a fast food menu is really a science.
For starters these "food inventors" have to think of a way to introduce something new to the menu using the existing ingredients used to make 80% of the items already on the menu. And then when they introduce a new item they come up with 100 different ways to use that in a host of other new menu items.
Just think about the Taco Bell Chalupa. After they introduced the flat bread to their menu they made about 5 other menu items based on it. So in order to offset the cost of this new item they have to buy they must invent a slew of new items they can charge more for.
Well, the reason I'm even talking about this is because I find it pretty interesting. Wendys has found a way to introduce new items, albeit in the form of new value meal combos, without increasing their costs by introducing new ingredients. I'd say that's definitely thinking outside the hamburger box.
By Jason Dowdell at 02:59 PM | Comments (5)