Monday, July 11, 2005
Pay Per Call Heats Up
My boy Greg Sterling says the ppc [pay per call] space is heating up and cites Miva's move into the UK and several insider conversations he's had recently. Most people don't know that the Kelsey Group use to have a voice division but has since left that market. However, since pay per call has been an offshoot of the search industry, they're covering this aspect of voice.
Here's a snippet from Greg's post.
On the heels of the U.K. launch of PPCall by MIVA (using Ingenioâ€™s system), Netimperative reports that there are two other companies offering or about to offer PPCall in the U.K.
The Kelsey Group also knows of a major U.S. Internet Yellow Pages publisher that is about to offer PPCall to its online advertisers. These developments (plus other conversations Iâ€™ve had) suggest that the market for Internet driven calls will develop more rapidly than the several years it took for pay-per-click to build momentum.
The Kelsey Group has recently released a report on Pay Per Call and it's a must read for anyone needing to know what they should do to capitalize on this hot trend in search.
By Jason Dowdell at 10:20 AM | Comments (0)