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April 2005 Marketing Archives

Thursday, April 07, 2005

Blogs -N- Forums, What's The Difference?

Tom put up a post about blogs and forums that's quite noteworthy. I tried to comment on it at SVW but TypeKey crapped out on me so I'll post my comments here.

Here are a few snippets from Toms reflections on blogs and market conversations.
But the blogosphere might not be as resistant to influence as people might believe. In fact, I could argue that the rise of blogging has made it easier than ever for corporations to target/influence people...

...Doc is a huge name in the blogosphere because of his blog, and because he is co-author of the seminal 1999 book, Cluetrain Manifesto. Doc has a gentle humility about him and never tires to talk about the central thesis of his book, that “markets are conversations.” People talk to each other about products, services and companies, and these comprise “market conversations.”

This might seem strikingly obvious today, but Doc says that that was not the case about ten years ago, when he formulated his ideas, and when blogs were just beginning to be seen.

Yet how could anyone find out where the many millions of market conversations occur each day and what was said, in the time of Doc's blog-free world? ...

...although there are more than 50m blogs, the ones that count are very few in number and they have become regular meeting places for discussions.

Since the title of the SVW post references forums I think it's important to note the noise issue associate with forums versus blog search engines and aggregators. The core problem with a forum is anyone from anywhere with anything to say can put up a post for discussion. Whereas with a blog, you are graded on the quality of your content and you can filter who posts comments in response to your posts. Likewise, blog search engines and aggregators are a reverse forum of sorts. They take the "more popular" blogs or posts which have generated some buzz and bring them to the top. So they act as a filter for the noise.

There are a few companies that have integrated this reverse forum mentality direcly into their blogging apps and allow community owners to check the blogs of the members in their community and aggregate the cream of the crop on a central blog. I won't mention co. names here lest my point be lost.

Blogs -N- Forums, What's The Difference? By Jason Dowdell at 03:47 PM
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Bloglines Does Podcasts

I was quoted earlier this week in an article about the strategic move on the part of Bloglines to begin tracking packages. My comments were not positive at best. However, when I logged into my bloglines account yesterday I was greeted with a messsage that makes a lot more sense about another feature they added. The ability to aggregate your favorite podcast feeds. Ah, that's much better. Here's the message they greeted me with.

Using Bloglines To Track Podcasts

Podcasts are audio blogs that people create as an alternate form of online expression. Think of them as pirate radio on the web, free from the restrictions of time and geography. Some are professionally produced, like talk shows and music broadcasts, while others are less formal daily diaries and running commentary between friends.

Whether you are iPodless in Ipanema or a Podcasting Pro on the Go, Bloglines can help you find, track and enjoy podcasts.

Subscribe to Podcasts in Bloglines
If you are new to podcasting, find a few to sample by checking out some of the online guides to the new art, like or Every podcast has an RSS feed, so simply subscribe to your favorites as you would any other kind of blog or news feed in Bloglines.

Once you subscribe to a podcast feed in Bloglines, it will be added to your personal My Feeds list. When a new podcast is available, you’ll see the alert next to that feed. Each podcast update has a text note accompanied by an “enclosure� icon that links to the audio podcast file. Simply click on that enclosure link to start the podcast. That will launch your desktop media player or specialized podcasting software like, and the podcast of your choice will play right from Bloglines.

Plus you can save podcasts to your Clippings folder, or post them to your Clip Blog to share with others.

Experienced podcast listeners like to use Bloglines to monitor for updates and get notification when new podcasts are available, so they never miss episodes of their favorites.

Bloglines Does Podcasts By Jason Dowdell at 07:19 AM
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Monday, April 04, 2005

Off To The Shrink

I'm off to see the Wizard, the Wonderful Wizard of Jason. That's right, I'm off to the shrink for my bi-monthly appointment. I think the only reason he likes talking to me so much [or does he, maybe he's playing mind games with me] is because I talk to him about the world of search and give him ideas for ways to better document and research his patients diagnosis versus their symptoms using technology. My psychiatrist is actually a pretty cool guy but I do so look forward to these appointments. Just being able to get stuff off my chest in a format where there is no judgement is great. I usually leave with a few ideas of how to improve life on the homefront for Shannon and the girls so that helps.

One thing my shrink told me that I'll encourage you other tech entrepreneurs to remember is...
Remember, your family is your second job. If you don't show them that they're as important to you as your job then you'll have a rough time. But if you show them they're important to you by remembering events, spending quality time and having fun then they'll reciprocate and things will be better.

~ jasons shrink

So consider this my public service announcement for the day. Place a priority on your own mental well being and make your family a priority in your life. Your life will be fuller and your work life will be more gratifying.

Off To The Shrink By Jason Dowdell at 08:16 AM
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April 2005 Week 2 »

  • Week 1 (3 entries) April 1-9
  • Week 2 (4 entries) April 10-16
  • Week 3 (9 entries) April 17-23
  • Week 4 (7 entries) April 24-30

Blogs -N- Forums, What's The Difference?
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Blogs -N- Forums, What's The Difference?
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