Monday, March 28, 2005
New Classifieds Search Engine Oodle In Beta NowThe Kelsey Group blog has a great post detailing the background of this new classifieds search engine as well as a bit of q & a with the CEO Craig Donato. This vertical search wave is nowhere near cresting and this is just the latest in a long line of vertical search entrants, we'll se many many more in the near future. Rather than reverberate Greg's post I'll quote a bit of it here. If you're interested I highly recommend getting the full scoupe at the original post. Also, if you're interested in online marketing research with fresh insite from people in the know then you need to add their RSS feed to your feedreader. Here's a link for bloglines subscribers to make it easy for you.
Started by a couple of the original folks at excite, oodle aims to be a comprehensive search engine for classifieds. Thatâ€™s right: Craigslist, eBay, CareerBuilder, Cars.com, newspaper sitesâ€”everything.
Right now, theyâ€™re launching (in beta of course) with three cities: Chicago, Dallas and Philadelphia. But relatively soon, theyâ€™ll roll out nationally. With the exception of eBay, oodle currently doesnâ€™t take any feeds from anyone. But they hope to do so over time.
Currently, theyâ€™re crawling sites and indexing classifieds content from hundreds of sourcesâ€”about 80,000 to 90,000 listings per weekâ€”cleaning and de-duping ads along the way.
According to CEO Craig Donato, oodle is trying to solve a fragmentation problem with local classifiedsâ€”no single player has a dominant share of listings, not even Craigslist. By creating a search engine for classifieds, oodle is aiming to provide consumers with critical mass, a single place to get comprehensive listings coverage for a particular area.
By Jason Dowdell at 10:26 AM | Comments (1)