Monday, February 07, 2005

The SuperBowl Ad That Never Was

Did Bob Parsons [GoDaddy CEO] have any idea his second SuperBowl ad would be pulled? He's getting a ton of grassroots analysis today via bloggers and ad rags but was that part of his plan? Did he know all along that there was a chance his 2nd ad would not air and that he'd have a great chance of getting his money back from the NFL? Smells a bit P.T. Barnum to me and I like it.

Here's a snip from Bob's blog.

The NFL persuaded FOX to pull our ad.
We immediately contacted Fox to find out what happened. Here's what we were told: After our first ad was aired, the NFL became upset and they, together with Fox, decided to pull the ad from running a second time. Because we purchased two spots, we were also entitled to a "Brought to you by GoDaddy.com" 5 second marquis spot. They also chose to pull the marquis spot.

So they got their ad pulled but now they're getting a ton of free press out of it. Of course Bob Parsons would never say it was intentional or even a thought when he initially purchased the 2 SuperBowl ad spots but who knows. I find it all very interesting.

Posted By Jason Dowdell at 12:28 PM
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