Tuesday, February 22, 2005

Stupid Stats Of The Day

File under stupid stats. Comscore released a report today claiming the traffic to sites with tax information was 3x higher in January '05 than in December '04. Did you really need a report to tell you that tax information is going to be sought out during tax season? One of my wife's friends is a CPA and she's been working weekends since the beginning of January. This is nothing new and I think the report makes Comscore look lame. I'd compare it to The Weather Channel telling me there's rain in the forecast and it's already raining.

A blurb from MediaPost about the tax season traffic stats.

WEB SITES OFFERING TAX INFORMATION drew 20.5 million visitors last month--more than three times the 6.1 million Web users who visited tax sites in December, according to data released yesterday by comScore Networks. Of those tax-related destinations, the government's Web site IRS.gov drew almost 11 million visitors in January--up from 3.2 million from December. HRBlock.com also lured 4.1 million visitors--a 636 percent increase over the 558,000 visitors in December.

Via MediaPost

Posted By Jason Dowdell at 10:17 AM
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