Thursday, February 03, 2005
International Search Engine Usage Trend
"Google continues its dominance as the top search engine for organic and sponsored search engine referrals in the US and abroad. While Non U.S. Search engine traffic is still less than 20% of the total world wide traffic for these engines, their relative increase in growth out paces that of their domestic counterparts. For example, in December Google UK represented 6.15% of total referrals and surged to 8.4% in January. This represents over a 2% increase in referral market share."
Top Search Engine Traffic referrals are as follows:
| Search Engine | U.S. | Non U.S. |
|---|---|---|
| Google | 42.28% | 15.07% |
| Yahoo! Websites | 17.28% | 1.45% |
| MSN | 11.65% | 1.32% |
| AOL | 3.44% | 0.81% |
| Dogpile | 0.89% | 0.00% |
| Ask Jeeves | 0.90% | 0.31% |
| Alta Vista | 0.50% | 0.06% |
Google's International Dominance
Interesting figure here is the 15.07% Google as for Non US traffic versus it's next closest competitor [Yahoo] with 1.45%. Google has more than 10x the marketshare of Non US traffic than Yahoo, that's amazing. Especially since over 30% of Yahoo's revenues are from International business.
Posted By Jason Dowdell at 10:37 AM
Permanent Link: International Search Engine Usage Trend
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