Monday, December 26, 2005
Technology Marketing ThinkPieces To Follow
In the light of this journalistic evergreen I'll be posting a few thinkpieces on where I see technology and marketing headed in 2006. 2005 Has been such a cool year from a marketing technolgy perspective and I think '06 will be even more impressive. There are just so many different spaces to keep and eye on and so many advancements that I've found myself having a hard time limiting the list to my top 10 predictions but I'm nearly done. I'll post the list tomorrow as well as an invite to anyone who thinks I'm wrong to say so and why. I normally admit when I'm wrong as long as there is enough supporting evidence to prove me wrong. That being said, my predictions will be spot on and all will come true. Tune in tomorrow when the list is revealed. Chances are, if you're in any area of online technology & internet marketing, then your world will change drastically next year.Here's a 2006 marketing prediction teaser to whet the appetite.
The hype around RSS aggregators will die! Feed aggregation services will have slower growth in 2006 as compared to 2005 for several reasons.
1.) The benefit of rss / atom / rdf is the ability to pull data from sites quickly and effeciently and RSS aggregators are the crudest of applications because they only aggregate data. To date, RSS aggregators like Bloglines have applied very little logic to that which it's aggregating and that will no longer be enough to satisfy real world needs.
2.) Moms, dads, grandmother's & grandfathers will never be familiar with RSS or feed technology and they'll need something more familiar like email to get info they're interested in. RSS will be combined with email in ways we didn't think possible.
3.) Scores of companies will continue to build their businesses on top of feed technology and by applying logic to the data in those feeds. These companies will get their users the data they're most interested in, in any medium they want it in, and whenever they want it. This application of logic to the data is what will increase the value of the feed and empower users to make better decisions when they need to make them without having to worry about learning the latest tech jargan.
More will follow tomorrow :)
Posted By Jason Dowdell at 03:22 PM
Permanent Link: Technology Marketing ThinkPieces To Follow
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