Online Video Attracts Adults

Like Trix cereal, streaming video is not just for kids. According to comScore Networks, nearly half (45 percent) of those watching video online are between the ages of 35-54. The study says that movie trailers, product videos and news were among the most popular videos for adults to watch online.

The survey also says that nearly two-thirds of Internet users enjoyed streamed audio or video in August. These numbers are pretty amazing considering only 54 percent of people have broadband connections at home (or are they watching during work?).

Way back in the late 90's, corporations were supposed to integrate streaming video into their operations in a big way, which led to the over-evaluation of streaming stocks (Mark Cuban says thank you).

But perhaps now that people are getting comfortable with watching entertainment in a small window on their LCDs, corporations will make a renewed effort into creating marketing videos to be viewed online. Brief (3 minutes) videos that introduce a new product or explain core competencies when made well are much more compelling for connecting with prospective customers than static pages or Flash animations.