Secret Search Data - Page Position Traffic Numbers

So lately I've been doing a bit of data collection. One of the missing ingredients in the natural search engine traffic world is how much traffic you should expect to see from the search results pages. Meaning, if I'm on the first page of "insert search engine here" for my keywords, then how much traffic should I expect to receive. If you've thought about this question in any length at all then you've no doubt come up with a number of different formulas for calculating that figure.

There's the method that takes the number of search results for a particular keyword and then takes the traffic you're already getting for the term [from wichever page you're ranking on] and then you determine the amount of traffic you get from a first page term and performs some heuristical math to come out with a number. Needless to say this method is not very accurate.

There are countless other methods out there but none of them actually do what you're looking for... And that is to get you an idea of how much traffic being on the first page for your targeted keywords will give you. In an effort to share some data and show off a bit, I'll give you some of my own stats. The data in the table below represents the natural search engine traffic being sent to Marketing Shift and what page on the search engine results page each visitor was coming from.

I want to clarify that this is in fact, hard data. The method for collecting it will be revealed in due time, for now, just look at the data, it's beautiful!

	Search Results Page	Traffic Total	Percentage of Traffic
1.	First Page	30,561 Uniques	82.8%
2.	Second Page	2,764 Uniques	7.5%
3.	Third Page	1,512 Uniques	4.1%
4.	Fourth Page	510 Uniques	1.4%
5.	Fifth Page	449 Uniques	1.2%
6.	All Other Pages	1,107 Uniques	3%