John Gartner In Da House

I'd like everyone to put their hands together for the latest addition to the Marketing Shift family of bloggers. The one, the only, Mr. John Gartner.

John is an accomplished writer, editor, blogger and trend spotter. He's currently kicking it at the Wired Magazine Car blog. While all of these are great qualities and accomplishments, that's not why he's been invited to be on the team. He's here cause he fits in with the rest of us. The rest of us being myself and Mark Twain and a few other nameless individuals. John is just getting started down the marketing route but is knee deep in blogs and news sources I'm unable to cover now because of other responsibilities. You WILL find his insight thought provoking and profitable. Yes I said profitable. He'll be delivering info on trends you should watch out for and how you can capitalize on them from a marketing / advertising / branding perspective as well as advice on which ones just ain't right.

Here's a bit more bg on my boy John Gartner
John has been covering technology since 1988. He oversaw the launch of one of Windows Magazine's website in 1995, one of the first magazines to put all of their content online. He has written for Techweb, Wired News, Technology Review, Popular Mechanics, and Revenue Magazine
. He has appeared on CNN and NBC as a technology analyst and currently blogs about automotive technology at the Wired Mag car blog.