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Friday, October 14, 2005

TailRank & Ghetosearch: Bass Ackwards Search Results?



Tails from the ghetto rank
There seems to be a new trend among search engines and ranking systems, at least the startup [albeit spoof] variety. Both Tailrank and GhetoSearch are turning the tables on your mom's search results by ranking the unpopular sites. These sites both operate under the same principal as the major search engines because they only provide a user with results from the top 1,000 sites and were created to show there is more useful information out there to be found.

I'm personally all for technology like this because it offers smaller sites with good information the chance to get out there and be noticed. While commerce sites battle each other for the at decent traffic from search, I believe this search technology may be useful for specific niche research but we'll have to wait and see. I could imagine a scenario something like this: You're in the market for an HDTV and are doing some pre-buying research, your Google search results only return Amazon, Circuit City and other commerce sites, while useful they are only giving you a portion of the information and maybe someone has posted an indepth analysis of a few TVs they were considering on their personal blog, using Tailrank or Ghetosearch you maybe able to find that information you are looking for. I look foward to what these guys [Nathan - shoot me an email and we'll reconnect] have in the works, stay tuned for more.

Posted By Jason Dowdell at 08:15 AM
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