Wednesday, October 19, 2005
Citigate Cunningham Throws Party For Clients & Media
Citigate Cunningham sent a press release out this am inviting certain members of the press, clients and even lil ol bloggers like me to join them in celebrating their first 20 years in business. To be honest I had never heard of them but figured I'd look into it real quick-like, even though I normally file these type of press release submissions to mshift in my “To Do Basket”.
Well, it appears Citigate Cunningham is a legit PR firm, although they call it “Strategic Public Relations”. They're based in San Francisco which is good and bad. It's good for them and their technology centric clients but it's bad cause it means there is no way in hades I'm gonna make that party today. Oh well, you win some you lose some.
From Their Press Release
“Citigate Cunningham today marks its first 20 years in business at a festive celebration bringing together clients, media, current employees and distinguished alumni and other friends of the firm.”Am I a friend of the firm? ha!
Some of Their Clients
“Motorola, IBM, Cisco, eTrade, Hewlett Packard, Sun Microsystems, Rambus, Adobe Systems, Sprint, Sybase as well pro-bono clients like the Lance Armstrong and craigslist foundations. Agency talent helped to launch the Macintosh, develop the first comprehensive ingredient branding strategy for a semiconductor company...
...established the ASP hosted applications category for Corio and re-franchised Sybase around its leadership in the Unwired Enterprise.”
Something I found interesting was a quote their CEO, Paul Bergevin, gave about their processes and methods of researching and marketing their clients message. Kind of falls in line with a bit of my own philosophy, go figure.
“Cunningham pioneered many of the innovations that have come to define high-tech public relations as we know it...
...From the trademarked way we approach positioning and messaging, which draws on empirical research to help shape the most compelling story for our clients, to our relentless focus on telling that story to the right market audiences, Citigate Cunningham has earned a reputation for the depth of its technology expertise and the service drive of its people.”
Posted By Jason Dowdell at 09:17 AM
Permanent Link: Citigate Cunningham Throws Party For Clients & Media
| Comments (0)
Subscribe to The MarketingShift Feed