Friday, January 21, 2005

Greg Sterling On RSS

As a follow-up to the SimpleFeed interview, Greg Sterling of The Kelsey Group has these thoughts.

"Eventually RSS will be entirely mainstream, driven by consumer usage of newsreaders and other personalization tools (e.g., Firefox, MyYahoo, MyMSN). Content providers and marketers will need a simple way to adopt RSS distribution to connect with those users. This would appear to offer that. Indeed, for marketers, the potential and promise of RSS is the elusive goal of one-to-one marketing."

Good points. Thanks Greg.

Posted By Jason Dowdell at 03:03 PM
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