People Companies Advertise Archives Contact Us Jason Dowdell

Main > Archives > 2005 > January > GM Teaser Campaign's Secret Message

Friday, January 21, 2005

GM Teaser Campaign's Secret Message

When I read Tig's post about there being a hidden message in GM's outdoor billboard campaign, my brain switched into Ralphie mode.

The MarketingVox post reminded me of "A Christmas Story" [the movie]. Every
night little Ralphie sat next to the radio ears peeled to the Little Orphan Annie
broadcast. When it was over he furiously jotted down the top secret message from
Annie herself. Then he dashed upstairs, busted out his secret decoder ring and
began decoding like the wind. In the end, Annie's top secret message was
"Drink Your Ovaltine". I'm wondering if FindTheMessage.com is full of eager little
Ralphies and they're just going to be disappointed in the end.

By Jason Dowdell at 10:08 AM | Comments (0)


Subscribe to Marketing Shift PostsSubscribe to The MarketingShift Feed