Thursday, January 27, 2005
Do You Know How Good This Looks Right Now?
I don't drink Coors beer but this image looks so appealing to me right now. Yes, it's still early in the morning but it's been one of those weeks. I wish I hadn't read that MediaPost email about some ads Coors Light ran during the regular season NFL games and postseason games.
"Coors Light ran ads during the NFL playoffs highlighting the "Cold Hard Facts" about the Super Bowl and showed fans gearing up for the game with their Coors Light. The company ran ads in heavy rotation throughout the playoffs but is not running ads during the actual Super Bowl. Yet they are the official sponsors of the big game. Will Anheuser-Busch take advantage of this? They should. The ads show visuals of the Rocky Mountains and a football stadium, with an announcer explaining that as the Super Bowl approaches, millions of bottles of Coors Light will be tackled, fans will get in touch with their inner linebacker, grown men will dance, games will be won, voices will be lost, and hot dogs will be washed down with Coors Light. The ads were created by Foote Cone & Belding Chicago."
Posted By Jason Dowdell at 11:55 AM
Permanent Link: Do You Know How Good This Looks Right Now?
| Comments (0)
Subscribe to The MarketingShift Feed