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September 2004, Week 2 Marketing Archives

Friday, September 10, 2004

Online Classifieds Growing Faster Than Offline Classified Ads, Duh!

I found an touting the growth of online classified ads and how those online classifieds are growing faster than offline classifieds like newspapers and journals. Give me a break. Of course they're growing faster. I mean come on, there's virtually no growth in offline classifieds or newspapers and most newspapers are in serious financial trouble. Take USAToday for example, they're just up the street from me and they can't hire right now because they're not making enough money to even replace employees that are leaving.

Online classifieds are growing faster than offline classifieds, gimme abreak, tell me something I don't already know.

"In the second quarter 2004, revenues for the three leading national online job boards were up 38 percent compared to a year ago, according to estimates released Thursday by Corzen Inc. During the same period, print recruitment advertising in daily newspapers was up only 20 percent, according to estimates released by the Newspaper Association of America."
source: Media Daily News

Online Classifieds Growing Faster Than Offline Classified Ads, Duh! By Jason Dowdell at 09:11 AM
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Wednesday, September 08, 2004

Bloglines Subscribers Update Your Feed

I've switched urls from airgin dot com to marketingshift.com so all of you need to update your feeds to use the new url because I've got a 301 redirect on airgin dot com. I've switched domain names for a couple reasons.

Top Reasons for Switching From Airgin to Marketing Shift
5. Airgin is a lot like virgin and I don't want any legal issues to arise, ever!
4. My blog is dedicated to documenting the shift from analog marketing to digital marketing and I felt MarketingShift.com is a much better description of the essence of the blog.
3. Nobody could pronounce airgin (virgin with an "a") much less spell it.
2. New url has Marketing in it, that's always a plus when done tastefully.
1. Say Marketing Shift real fast and it sounds like you're cursing. Marketing Sh1t!

Bloglines Subscribers Read This
All of you bloglines subscribers still trying to get the old feed need to delete it and add the new one. Yes I'm talking to all 4 of you! Henrikt, MartinBSP, MFagan, and Omit. Thought I didn't know who you were did ya! I got my eye on all 4 of you, lol! Anyway, update your feeds cause the old feed ain't workin no mo'!

Marketing Shift New Feed Links
RSS 2.0 Feed

Bloglines Subscribers Update Your Feed By Jason Dowdell at 10:59 AM
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Geico Search Engine Trademark Lawsuit Cleared By Federal Judge

One of the biggest copyright issues regarding ppc search engine marketing yet to be dealt with by the US courts in any definitive way is the bidding by competitors on a company's name or specific product. One of the most well known cases is American Blind and Wallpaper's lawsuit but recently Geico has also filed a suit against Yahoo and Google. They've filed suits against Yahoo and Google for allowing their competitors to bid on their name "Geico".
From a technical perspective Geico is just another keyword but from a legal perspective Geico Inc. owns the trademark to the term Geico. Currently there are only two websites bidding on the term Geico, those are health-auto-life-insurance.com and insweb.com. I find it humorous that Geico doesn't even address the use of their name on their legal notice page. Here's the closest thing I found on the legal page of Geico.com.

"The material provided on the GEICO Companies Web site, including the information and any images incorporated in the site, is for your personal private non-commercial use only. You may not modify, republish, post or transmit anything you obtain from this Web site, including anything you download from the site, unless you first obtain our consent. We request that you not create any kind of hyperlink from any other site to ours unless you first obtain our permission."

MediaPost did a good job of summarizing the Geico law suit and it's key players. Here's an excerpt of their coverage of the Geico / Google / Yahoo ppc branding law suit.

"On Friday a federal judge cleared the way for auto insurance company GEICO's suit to proceed against major search providers Google and Yahoo! subsidiary Overture Services. The decision--which rejected Google's and Overture's motion to dismiss--could have significant implications for the paid search industry, which generates hundreds of millions of dollars a year by allowing advertisers to bid to be "sponsored links" on search results pages.

GEICO filed the lawsuit in April of this year, claiming that Google and Overture violated its trademark by letting competing auto insurance companies bid to be listed as a sponsored link when users type the word "GEICO" in search engines.

But some experts say that GEICO might be complaining about something that doesn't really hurt it. Trademark infringement attorneys Ed Hernstadt and Drew Patrick, of the law firm Frankfurt Kurnit Klein & Selz, PC, say trademark bidding isn't always bad for brands. In fact, Hernstadt said, the opposite is often true. "

Search Marketing Copyright Branding Issues

Personally I think a decision needs to be made by the U.S. Courts and put an end to this trademark / copyright infringement issue. Currently the search engines are responsible for implementing their own policies and the courts have stayed out of these squabbles as much as possible because they don't want to get involved. But, until the search engines get involved and make a solid ruling the search engines will continue to face scrutiny from the public and their customers no matter what they do. Google AdWords and Overture have implemented automated tools and even human editors to scan for different copyright violations as each engine defines them but nothing will be definitive until the courts rule.

Come one court system, get off your analog butts and make a digital ruling! Honestly, it's really not that hard, is it?

Geico Search Engine Trademark Lawsuit Cleared By Federal Judge By Jason Dowdell at 09:51 AM
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Tuesday, September 07, 2004

Google Hacker Version

Have you tried Google's hacker version yet? Same great results with a hacker twist.

Google Hacker Version By Jason Dowdell at 01:43 PM
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Creative Commons Search Engine Review

I found a link to the creative commons search engine and thought I'd give it a whirl. First off it's powered by Nutch, an open source search engine, which means they didn't have to spend any money on a commercial engine (very cool). Secondly, it's a search engine of RDF feeds so it's a feed search engine but they give reviews of the feeds and an explaination of the way each feed or post was scored. Additionally, the creative commons search engine has icons next to each listing that give a bit more information from a "Creative Commons" standpoint.

The main features of the creative commons RDF search engine are:
1. Ability to exclude feeds (web sites) that forbid commercial use of their rss feed.
2. Ability to exclude feeds (web sites) that forbid derivative works.
3. Ability to restrict search to documents with strict format metadata.
The meta data formats include (audio, image, interactive, text and video).

The majority of the entries are from blogs and not defacto standard web sites which I guess is to be expected even though the search engine doesn't explicitly say it's only for RDF feeds. It merely stats that it's "RDF enhanced". I also found that many "feed aggregators" were skewing the results by merely reposting other folk's blog items to their site irregardless of whether or not the originating site has a copyright disclaimer. The best example I found was a search for "search engine marketing" and I checked the box saying I wanted to make commercial use of the content and was flooded with results from Teledyn.com's feed aggregator pages. I'd say that's a pretty big loophole around the creative commons license.

The Creative Commons Search Engine Disclaimer
I think it's important to note that the creative commons search engine spider is finding sites that meet the following requirements.
"This search finds web pages with metadata indicating a Creative Commons license or public domain dedication. User must examine each page to determine what content, if any, has been licensed."

In simple tech-speak that means a site needs to either link to the Creative Commons homepage or to their license. Every page I checked that was included in search results on the site had a link back to the creative commons site in one shape or form.

Pretty ingenious backlink building strategy if you ask me.

Creative Commons Search Engine Review By Jason Dowdell at 01:33 PM
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NetFlix & Tivo To Offer Downloadable Movies?

I was wondering how long it would take Netflix to implement the downloadable movie solution we've all been waiting for. I'd be the first to start downloading the movies since I currently have a 4 week past due bill for no less than 5 movies at Blockbuster.

Net Flix and Tivo "plan to unveil a simple but significant partnership that could shake up the media world. Subscribers who belong to both services will be able to download their Netflix DVDs over the Internet directly into the TiVo boxes in their homes, instead of receiving them in the mail. Spokespeople at the companies refused to comment on what they called rumor. But an insider who was close to the negotiations says the straightforward partnership is all but a done deal, pending only the approval of the TiVo board this week"
source: Newsweek

Here are a couple movie rental problems this would solve for me an several others out there.
1. No more late fees
2. No more wandering aimlessly around Blockbuster asking Shannon
me: "What do you want to see?"
Shannon: "I don't know what do you want to see?"
me: "I don't know..."
3. No more fights about who was suppose to return the movies.
4. No more being snubbed by arrogant little Blockbuster employees.
5. No more hearing, "dude that's a chick flick" from the arrogant little Blockbuster employees.
6. No more, "Honey, where did Piper put that DVD?"
7. No more having to leave the house to get a movie, that's freaking awesome!



NetFlix & Tivo To Offer Downloadable Movies? By Jason Dowdell at 12:39 PM
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Hurricane Frances: My Office Is Gone!

Well I'm back from the worst hurricane I've ever seen to hit the East Coast of Central Florida. Hurricane Frances ripped the roof off of the building I use to call my office and blew out the windows of the office as well. All of the furniture is ruined as well as my favorite office chair of all time. Rest in peace VoxSquat (my chair's name)!

Thankfully our house suffered only minor damage. A tree was uprooted but I didn't like the tree anyway and now I don't have to feel guilty about removing it. Our wood privacy fence was shaken and bent over a bit and we had some water damage in the second floor of our house but nothing a good vaccum and some Arm & Hammer baking soda can't fix.

I'll be working from my home office until further notice and will post pics on flickr later this evening when I have a little time.

Hurricane Frances: My Office Is Gone! By Jason Dowdell at 12:22 PM
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« September 2004 Week 1 September 2004 Week 3 »

  • Week 1 (0 entries) September 1-4
  • Week 2 (7 entries) September 5-11
  • Week 3 (5 entries) September 12-18
  • Week 4 (1 entries) September 19-25
  • Week 5 (1 entries) September 26-30

Creative Commons Search Engine Review
The URL for creative commons search engine posted ...
by Vic

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