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August 2004, Week 4 Marketing Archives

Friday, August 27, 2004

Search Engine Company Not Impacted By Hurricane Charley

As most of you know I live in Florida. Thankfully, none of my family or friends were hurt during hurricane Charley a couple weeks back. The worst we had was a downed tree on my brother's truck. (Noah, if you read this, send me an email and I'll post a pic of the truck here).

Well, there's a search engine on the West Coast of Florida, directly across the state from me, that apparently wasn't hurt during the storm either. Good deal. Here's an excerpt from the email they sent out to their users yesterday.

Findwhat wasn't affected by hurricane Charley even though they're in Tampa on the West Coast of Florida

FindWhat's Hurricane Charley Letter To Customers

"For those of you not familiar,'s primary headquarters is located in Fort Myers, Florida, approximately 20-25 miles south of where Hurricane Charley made landfall. While the vast majority of the damage done to Southwest Florida was to our north, Charley brought down large trees, knocked down power lines and traffic lights, took off roofs, destroyed homes and left most people in our area without electricity and phones.

I am extremely happy to report that while most team members did endure some damages, we've had very few reports of major damage and the team is rallying behind those people who need help.

Turning to day-to-day operations, due to our redundant facilities and an excellent team, there were no disruptions other than a few people having challenges getting through on the phones due to the heavy call volume to our area. In fact, the Network and all private label keyword networks were fully operational, delivering content to affiliate partners and clicks to advertisers throughout the hurricane and its aftermath. As of today, Monday August 16th, we are completely operational and look forward to continuing to serve you. "

Here's a pic of my brother's truck. He was down from Camp Lageune, North Carolina for 10 days before he's shipped off to Iraq with his platoon.
Picture of Jonah Compton's truck after hurricane Charley came through Brevard County Florida.  Jonah is in the amphibious recon. batallion in the USMC and I'm very proud of him.

Search Engine Company Not Impacted By Hurricane Charley By Jason Dowdell at 10:17 AM
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Thursday, August 26, 2004

GMAIL Notifer Sets GMail Free

The Gmail Notifier is a downloadable Windows application that alerts you when you have new Gmail messages. It displays an icon in your system tray to let you know if you have unread Gmail messages, and shows you their subjects, senders and snippets, all without your having to open a web browser.
GMail Logo - Notifier is currently in beta

The Notifier is in beta. Before you download it, we encourage you to review the system requirements and privacy information.

GMail Notifier System Requirements
To use the Gmail Notifier, you need Windows 2000, Windows XP, or a more recent version of Windows.

GMail Notifier F.A.Q.'s From Google

What is the Gmail Notifier?
The Gmail Notifier is a downloadable Windows application that alerts you when you have new Gmail messages. After you download the Notifier, an icon appears in your system tray to let you know if you have unread Gmail messages, without having to open a browser.

When you install the Notifier, you will be able to:
  • automatically check for new messages every two minutes
  • see a snippet of text from up to 30 unread messages
  • select a sound to indicate when you have new mail
  • make Gmail your default email application

How do I add an audible ‘new mail’ notification to the Notifier?
The Gmail Notifier will play a ‘new mail’ sound each time you receive new messages. To specify an audible new message alert:

  1. Open the Windows ‘Control Panel.’
  2. Open ‘Sounds and Audio Devices.’
  3. Click the ‘Sounds’ tab at the top of the ‘Sounds and Audio Devices Properties’ dialogue box.
  4. Select a sound for ‘New Mail Notification.’
  5. Click ‘OK.’

Now This GMail FAQ Scares Me

How do I make Gmail my default mail application?
You can designate Gmail as your default mailto handler. This means that when you click on any hyperlinked email address, a Gmail compose window opens so you can send a message to that address, from Gmail.

This feature is turned off by default. To turn this feature on after downloading the Notifier:

  1. Choose ‘I Agree’ to the License Agreement
  2. Check the ‘Use for outgoing mail’ box and click ‘Next.’
  3. Click ‘Install.’

To change this setting, you will need to download the Notifier again and make your change on the ‘Choose Components’ screen.

Full List of GMail FAQs

If you have any issues Google wants you to email to report these issues.

Seems like everybody's getting into the client side listener application field now. I mean, I've already got bloglines notifier installed, a real time virus scan installed, and who knows what else. It's funny how the spyware protection companies have to use software that behaves similar to spyware to detect and protect us from it.

GMAIL Notifer Sets GMail Free By Jason Dowdell at 12:44 PM
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Posting At Search Engine Lowdown

FYI, I'll be posting over at Andy's blog for the next couple of days while he celebrates his 5th wedding anniversary Sans pc. I'll try to make updates here at the same time but no promises.

Last night was another heavy-weight bout with insomnia but during my tossing and turning I came up with a relatively easy to implement solution to search personalization and posted it on Andy's blog.

You know how things are these days, a real time world requires real time commentary, and I'm doin my best based on current market conditions.

Posting At Search Engine Lowdown By Jason Dowdell at 11:26 AM
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Wednesday, August 25, 2004

Compete In Olympics: Yes, Blog The Olympics: NO!

It appears there are even more legal ramifications finding there way out of the woodwork as blogs continue to gain popularity.

"The International Olympic Committee is barring competitors, coaches, support personnel and other officials from blogging from Athens (unless an athlete had a personal Web site not set up specifically for the Olympics), The Associated Press reports."

Note the emphasis on athletes having a web site set up not geared specifically for the Olympics. This is just another area in which the deep pocketed Media owners are going to blows with the internet and the new channels it's creating.

Compete In Olympics: Yes, Blog The Olympics: NO! By Jason Dowdell at 12:38 PM
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Technorati Business Model? VC's Seem To Think So

One of the most well known RSS feed aggregators (primarily for blogs) gets Venture Capitalist funding. I guess there's something to this blogging thing after all.

Here are some excerpts from the blog entry
" Technorati has/or is about to close its first round of funding. My sources indicate that it was a mega-round, about $6.5 million at a valuation of around $12 million for the company. Draper Fisher Jurvetson led the round. When I asked David Sifry, he declined to either confirm or deny the news. "I'm sorry, it is our policy not to comment on questions on funding," he wrote in an email. Next step, a quick email to Steve Jurvetson who confirmed that his fund led the round. "We did lead the first round and I think we are the largest investor," he wrote."

Technorati Business Model? VC's Seem To Think So By Jason Dowdell at 12:32 PM
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HP Speechbot Search Engine Parses Multimedia Files

I came across an old search engine that seems to have been missed during the past few years bu thas some pretty awesome technology, Speechbot, HP Lab's version of a multimedia search engine. The cool part is that it parses the audio portion of multimedia files and renders audio into text. The bad part is they're only indexing publicly accessible audio files from sites such as NPR, and American Radio Works. So unless you are a real National Public Radio buff and can't get enough of Click -n- Clack (the Car Talk guys) then you're out of luck.

  • Allows the actual content of a multimedia file to be indexed as if it were text and searchable. This is a vast improvement over relying on the author & title info stored in most multimedia files or even worse the file name and text that is near the file itself for deriving the meaning of the multimedia file.
  • Far superior to AltaVista's multimedia search functionality and Lycos' MP3 search feature.
  • Not only can you search for the files but you can view the transcripts and play the file after you've found the one you were looking for.
  • Links to original multimedia files are kept in tact.
  • Very Quick!

  • Lack of depth to what's currently indexed (probably due to copyright laws)
  • Unless you're an NPR nut or a Dr. Laura follower, you're probably not going to find anything entertaining.

Multimedia Search Humor
Searches for "50 cent" or "in da club" don't return anything meaningful.

Further Reading
Read the research paper that explains the technology used in Speechbot for youself.

HP Speechbot Search Engine Parses Multimedia Files By Jason Dowdell at 12:06 PM
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Tuesday, August 24, 2004

100 Oldest Domain Names

WhoisD put together an archived domain list of the 100 oldest domain names with the oldest being created on March 15, 1985 and the 100th oldest domain name being which was first registered on November 30, 1987. I'd love to find out where
they got this data and whether or not someone has any objections to it. I know the internet wasn't creating much buzz outside academia back then but it's kind of hard to believe there were only 100 domain names registered between March 15, 1985 and November 30, 1987.

My favorites from the archived list are, and The irony with is that it's a domain name registrar itself... too funny!

Here are the 10 oldest domains from that list.

Create Date Domain Name
03/15/1985 SYMBOLICS.COM
04/24/1985 BBN.COM
05/24/1985 THINK.COM
07/11/1985 MCC.COM
09/30/1985 DEC.COM
11/07/1985 NORTHROP.COM
01/09/1986 XEROX.COM
01/17/1986 SRI.COM
03/03/1986 HP.COM
03/05/1986 BELLCORE.COM

100 Oldest Domain Names By Jason Dowdell at 11:24 AM
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Blogger Grows Another Year Better

Biz posted that today is Blogger's birthday and as a present to Blogger users they're offering a way for you to make money with your blog.

"Five years ago today, Blogger was launched. W00t! To celebrate, we went out for lunch. We also thought it would be cool to hook bloggers up with a way to start making money, if they are so inclined. Wanna know more? Read There's AdSense in My Blog! to find out more about how to start blogging for dollars."

Some helpful links to get you started earning money now.

All in all, it's a good thing. Folks need to be able to pay hosting bills and relevant ads shouldn't distract from the overall content or focus of a blog.

Blogger Grows Another Year Better By Jason Dowdell at 08:59 AM
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« August 2004 Week 3 August 2004 Week 5 »

  • Week 1 (2 entries) August 1-7
  • Week 2 (8 entries) August 8-14
  • Week 3 (9 entries) August 15-21
  • Week 4 (8 entries) August 22-28
  • Week 5 (0 entries) August 29-31

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