Tuesday, July 27, 2004

MSN Personalized News Search Now In U.S.

MSN released it's personalized news search service in the United States today.  Chris Sherman points out the details about the MSN newsbot and what makes it unique.

"What sets NewsBot apart are the history and personalization features designed to help you easily find news relevant to your own interests. As you read stories, the site tracks the topics that you're interested in, suggesting similar stories in related areas."

Privacy advocates should be okay with this feature since Chris mentions
"The site captures no personal data other than the stories you've read.  Recommendations for similar stories are made based on stories that other NewsBot users have read.  A great comparison is much like what Amazon does today, said Justin Osmer, product manager for MSN Search, citing Amazon's 'Customers who bought this book also bought' feature."

I like the fact that I'm able to aggregate the data from 4,800 news sources but I don't want to log into yet another website

Posted By Jason Dowdell at 02:53 PM
Permanent Link: MSN Personalized News Search Now In U.S. | Comments (0)

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