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June 2004 Marketing Archives

Thursday, June 03, 2004

Google Bug, Cloaking, or Both?

In doing a search for Free Marketing Plans on Google I came across a site in the no.10 position that was bleeding it's description across into the AdWords section. I decided to look at the source code to see why and then "thought I" realized they were cloaking.

just so you know, I've been working long hours lately and this information below was all typed out and I was about to hit publish when I realized I was looking at Google's source code and not MoreBusiness.com's source code. I decided to leave the text in here anyway so you can use it as a primer on cloaking.

For those of you not familiar with cloaking, it's the presentation of a specific page to a search engine spider while presenting another page to a human.

Normally this isn't that big of a deal and there are real world scenarios when it makese sense to serve one version of a page to the spiders while serving a slightly different version (source code only) to an actual user. However, this is not one of those cases. In fact, when I looked at the source code I realized all they had done was presented Google with a page built from Google's own index. I'm providing a link to the spam code here so Google can penalize them accordingly.

Search for free marketing plans on Google presents another display bug

Chances are, Google has a filter in place that will not serve up it's own results when they're found on other sites but these guys have bypassed that by serving up a completely different version of the page to end users than they served up to Google's crawler (Googlebot) for purposes of ranking better for a specific search engine keyword.

This is sad and needs to be reported... hmmm, wonder who'll do the reporting.

End of section on cloaking and coverage of my own mistake :)

So I'm still going to include the code because there's something wrong with it (at least for Google's displaying purposes) and I haven't determined why that url is spanning across the width of the page but I'll dig into it and report later.

Google Bug, Cloaking, or Both? By Jason Dowdell at 06:18 PM
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Wednesday, June 02, 2004

Will They Make It?

I've been following the Paul Allen sponsored Burt Rutan managed SpaceShipOne project for the past couple years. Ever since I heard about the X Prize. For those of you who don't know, the X Prize offers $10 million dollars to the first private group of individuals to reach suborbit and then repeat that within 2 weeks.

I looked at the field and the group that had the best chance, in my mind, of taking the prize was the Scaled Composites team out of the Mojave desert in California. Then today CNN announced Burt's team is planning the first suborbital flight on the 21st of this month. If you have followed Burt Rutan at all you know that he doesn't make announcements of flights. And he doesn't like putting his pilots' lives in danger so he's not going to make an announcement just because someone's pressuring him to do so (at least I hope).

One cool thing about Burt is the fact he doesn't use any wind tunnels for testing his designs. If you take a look at some of his aircraft designs with that fact in mind you'll be amazed. This guy's truly gifted and I believe this will earn him and his team the respect they deserve outside of the aircraft community.

Join with me in wishing Burt and the Scaled Composites SpaceCraftOne team luck on their scheduled launch into suborbit!

Good luck guys!

Will They Make It? By Jason Dowdell at 03:23 PM
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June 2004 Week 2 »

  • Week 1 (2 entries) June 1-5
  • Week 2 (2 entries) June 6-12
  • Week 3 (0 entries) June 13-19
  • Week 4 (0 entries) June 20-26
  • Week 5 (0 entries) June 27-30

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