Friday, April 16, 2004

Marketing & Technology Will Never Be The Same

I'm amazed at the progress in technology these days. Search engine marketing gives us the ability to associate customers with to the keyword they used, location, browser, time spent on site, etc... and a host of other items, all involuntarily!

I mean think about how much information has been lost in the past because there were no mechanisms for getting this kind of detailed information. Even if you did get that detail of information, storing it would be a whole other issue.

I'm so glad we live in a day and time that enables us to collect, sort, filter and analyze data in milliseconds. Just think where we'll be 5, 10, 15 years from now when the amount of technology has increased 1,000 fold.

By Jason Dowdell at 01:58 PM | Comments (0)

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