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Tuesday, April 27, 2004

Are You a BOGO - HO?

I guess my satirical views of marketing have finally rubbed off on my wife. This weekend Payless ran another lame tv commercial for women's shoes. They're catchphrase was "BOGO". I was like huh?
Then they say "Buy One Get One Half Off". Then Shannon says, yeah, why didn't they just finish that acronym... Because it would be BOGO HO.

Are you a bogo ho? If you like buy one get one half off then you probably are.

I'm not sure if the marketing firm that came up with this ad campaign is a genius or an idiot. I mean, yeah BOGO sticks in your head but when you follow through with the entire acronym you start asking your friends if they're BOGO HOs.

Pretty funny nonetheless.

By Jason Dowdell at 09:45 AM | Comments (1)

(1) Thoughts on Are You a BOGO - HO?

hey i apsolutly agree with you, but i have one thing to say...where are those dresses from on the commercial! im obsessed with them!!

Comments by nicole : Sunday, November 26, 2006 at 02:44 AM

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