Media Research Firm Bacon's To Monitor Blogs

Easier said than done. MediaPost has a story and MarketingVox has covered it as well but Bacon's is going to begin monitoring the 250 "most important" blogs for pr firms and the like and include their findings. Its interesting though because I'd like to see how they determine which are the most important 250 blogs.

First off they'll need to identify which of their customers are interested in targeting blogs and which ones aren't interested in them at all and then use that base of clients as their focus. So there's no way they'll get the 250 most important blogs for the entire internet, more like 250 most important blogs our clients are interested in.

Still, its not a bad idea to begin monitoring blogs. I'd just love to see them execute on it and be a fly on the wall in their first meeting about actually implementing the plan. Hopefully there aren't any developers in the room saying... "I can get it done in 40 hours..." because they'll soon learn that the most important blogs out there can change overnight.