iProspect Gets Acquired

So iProspect gets acquired by a 6 month old startup named Isobar Communications (Integrated Solutions OnetoOne Brand And Response). Isobar was created by Aegis PLC and has been acquiring companies recently and Fredrick Marckini's company is just the latest in the list.

The acquisition makes sense to me, not only from a strategic direction perspective but from a personality perspective as well. I mean if you've ever met Fredrick you'll know that he loves expensive suits, expensive watches, expensive cars (heck anything that's expensive and stylish) and is always the best dressed CEO at SES events. I've always found him to be more the Madison Avenue Ad Agency type than a geeky seo. I'm sure I'm not alone in that opinion either. So the acquisition makes sense from the personality and marketing position as well. Fredrick is going to be working with more Madison Avenue agencies you know he'll be loving every minute of it.

Congratulations Fredrick, I'm sure you'll love your new role. I do have one question though. In looking at the Aegis site and the Isobar site, I couldn't help but notice they're predominantly flash and we all know flash sucks from a spiderability perspective. I assume you'll be focused on cleaning house internally before going to Madison Avenue, right?

Just kidding, congrats and good luck.