Wednesday, November 03, 2004
Search Study Proves Search Engines Drive Retail Purchases
It's great to know there was a study conducted to prove this, what a wonderful use of resources. Duh!
"In total, 9.3 percent of e-commerce sales came from the search function on shopping sites, compared to 6.6 percent a year earlier. Of those who bought products through on-site search in the third quarter, the average order size per online buyer grew to $126 from $100 in the same period last year. "
"Other e-commerce report data said that shoppers are spending 10 percent less time on commerce sites during their shopping sessions. Third-quarter 2004 data said users spent 4.4 minutes at each site compared to 4.9 minutes a year earlier, and far less time on each page--29 seconds in 2004 versus 43 in 2003. Users are also viewing more pages during each site visit--10.3 pages versus 7.7 year-over-year."
"Of those who initially add something to their carts, 57 percent abandon the carts without making a purchase--up from 53 percent a year ago. However, once shoppers start the checkout process, more are going through with the purchase. Checkout conversion increased to 63 percent in the third quarter--up from 59 percent in same period a year ago."
Anyone have any decent data to share other than this boring stuff?
By Jason Dowdell at 12:38 PM | Comments (1)