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Wednesday, November 03, 2004

Search Study Proves Search Engines Drive Retail Purchases

So yet another study shows evidence of search engines driving online retail purchases.
It's great to know there was a study conducted to prove this, what a wonderful use of resources. Duh!

"In total, 9.3 percent of e-commerce sales came from the search function on shopping sites, compared to 6.6 percent a year earlier. Of those who bought products through on-site search in the third quarter, the average order size per online buyer grew to $126 from $100 in the same period last year. "

"Other e-commerce report data said that shoppers are spending 10 percent less time on commerce sites during their shopping sessions. Third-quarter 2004 data said users spent 4.4 minutes at each site compared to 4.9 minutes a year earlier, and far less time on each page--29 seconds in 2004 versus 43 in 2003. Users are also viewing more pages during each site visit--10.3 pages versus 7.7 year-over-year."

"Of those who initially add something to their carts, 57 percent abandon the carts without making a purchase--up from 53 percent a year ago. However, once shoppers start the checkout process, more are going through with the purchase. Checkout conversion increased to 63 percent in the third quarter--up from 59 percent in same period a year ago."

Anyone have any decent data to share other than this boring stuff?

By Jason Dowdell at 12:38 PM | Comments (1)

(1) Thoughts on Search Study Proves Search Engines Drive Retail Purchases

This study is mistitled with the words "search engines," implying that Google and Yahoo are behind it. Wrong! The are referring to on-site search functions, which can indeed make a big difference in conversion rates.

Comments by Ralph F. Wilson : Friday, November 03, 2006 at 01:29 PM

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