Tuesday, November 02, 2004

Good Email Marketing Tricks & Tactics

Recently I was sent a piece of spam but didn't realize it was spam. Even after I looked at the preview in Outlook I didn't realize I'd been had. Because I get a lot of email with data and statistics in it from reliable marketing resources I figured this was just another piece from a name I hadn't remembered. After I gave the email a second look to see if it was in fact something I had requested did I realize it was spam. Why was I fooled? Read on to see what I learned.

A Good Email Marketing Trick, I Mean Tactic
When possible, start the body of the email with stats.
A good example of a piece of spam I received but gave almost instant credibility to was the email listed below because it had a tabular data section at the top.

******************************************************
Congratulations to all members who took advantage of our few profiles
******************************************************
Take a look at our recent Strong Performers:
June CFTN at 0.40 High 2.62...655% Gain
December HTSC at 0.70 High 2.95...329% Gain
January QLHC at 0.90 High 3.50...389% Gain
January ACUP at 1.50 High 3.85...157% Gain
APRIL/March DMTY at 0.30 High 0.90...300% Gain
*******************************************************

The Marketing Truth I learned From This Lesson
-Readers want facts and statistics now more than ever and the more data you give away the more credibility you'll get. See, there is something to be learned from spam, go figure.

Posted By Jason Dowdell at 02:11 PM
Permanent Link: Good Email Marketing Tricks & Tactics | Comments (0)

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